An ad agency charged with creating print advertising for one of their cereal clients
was having a problem with the cereal and milk deteriorating under the heat of the set
lights. Specifically, as the photo shoot progressed, the cereal was absorbing the milk
and looking soggy. In addition, the hot lights were causing the milk to sour quickly,
creating an odor problem in the photo studio. After preparing and discarding over 30
bowls of cereal over two days, they contacted Smooth-On for a material solution.
Encapso® K to the rescue!
To simulate the milk, Encapso K was color pigmented with Silc-Pig® White silicone
pigment and poured over the cereal and a spoon. Encapso K was poured slowly over the
cereal with care being taken to try and coat each individual piece of cereal.
1 - Arrange Prop
2 - Dispense Part A
3 - Dispense Equal Amount Part B
4 - Add Silc Pig® White
5 - Mix A + B Thoroughly
6 - Pour Over Prop
7 - The next day, the fully cured Encapso® K rubber acted like an adhesive and bonded everything together to the point that the bowl can be turned upside down without losing product.
8 - The prop looks just like cereal in milk and will last for the entire project (and beyond) saving time, labor, tempers, milk and cereal.
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